I think something that gets lost a lot in the beauty community is that YOU DON’T HAVE TO COLLECT MAKEUP. I personally don’t consider makeup to be a “collection” and I cringe whenever I have to use that word. And as much as I love makeup — and believe me I LOVE MAKEUP so much that I’m practically doing all this for free — I don’t have a “collection.” Because when I hear the word “collection” I think of buying just to have it. And to me, it’s a huge problem for consumers when you go broke spending your money on products you barely even use just to have them.
Don’t get me wrong, I don’t think spending money on makeup is a waste. Obviously, as I spend all of my money on makeup at the moment, but I spend it on makeup with the intent to use it for my work. Which means I mostly only buy products I know I can use on clients and on my websites, and in the long run those products should be able to pay for themselves! But I think spending money on getting the new trendy makeup collections all the time is a waste, unless you can afford to. But the truth is, most people can’t. For the thousands of new makeup, new highlight and eye palettes, new foundations, new lipsticks coming out every month, it’s only a very tiny fraction of them that is actually different and makes a difference in your look.
In the short time that I’ve been seriously serious about makeup, I’ve interacted with so many people that seem to think makeup looks good because of the product. But to be perfectly honest with you, a lot of the time, makeup looks good because of the technique. It is my personal observation that when talking about makeup, the conversation always gravitates towards makeup products, what to buy, what’s the best. And frankly, I have seen people use the best most expensive products on the market and apply it horribly.
My point is this: when you see a good look, you do not have to buy the makeup the artist used all the time. Technology in makeup is so advanced nowadays that even inexpensive makeup, when applied using the right technique, can look just like high-end makeup. Aside from technique, the most important is also doing your research on which are reputable brands that you can rely on for quality products most of the time, if not all of the time. Off the top of my head, I can name Zoeva, Colourpop, Loreal, ELF, Wet n Wild. And if you’re ever in a situation where you already spent your money on makeup you don’t quite like and can’t return, find out the best ways to work with it. Research and try new methods if your normal methods aren’t working. That’s always better than wasting your money entirely.
I’m not gonna lie though, being able to do the right technique oftentimes requires you to have the right tools as well. And the best quality makeup brushes and tools are expensive. This is what I would suggest anyone serious to improve their makeup skills to “splurge” on (with care & research too). Because without the right tools, it can be impossible to do the best technique. And with the best techniques, even a full face of cheap products can look a million bucks.